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New.net seeks to become the world's leading domain
name registry by introducing and selling domain names with
new extensions that offer greater relevance and meaning
than current Web site addresses ending in .com, .net, and
other existing top-level domains. We are making this possible
initially by encouraging millions of users to activate their
Internet browsers to recognize New.net domain names and
partnering with leading Internet Service Providers to activate
our domain names automatically at the network level. We
now have tens of millions of users that have access to New.net
domain names, and we are confident that New.net domain names
will be recognized universally across the Internet.
Our primary objectives are to sell domain names that individuals
and companies genuinely want, and to make the Internet an
easier place for users to find what they are looking for.
We have
developed proprietary technology
that allows our domain-naming system to exist alongside
the traditional naming systems currently in use on the Internet.
New.net has applied for patent protection for this technology.

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